Upgrade acquires travel-focused BNPL startup Uplift for a song
TechCrunch: M&A
JULY 27, 2023
Uplift was founded in 2014 by Brian Barth, who previously sold his travel startup SideStep to Kayak for $200 million. From the start, the focus was travel, with an emphasis on partnerships with the vacation package sites of United Airlines, Southwest and American Airlines as well as Allegiant Travel Company and Kayak. finance to finance).
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