Automattic acquires relationship manager Clay to add an identity layer to online tools
TechCrunch: M&A
JUNE 12, 2025
Clay’s software, launched in 2021 , is something of a smarter address book or personal CRM, letting users organize the people they know and keep up with their latest updates by pulling in data from services like LinkedIn, Facebook, WhatsApp, and X, as well as address books and calendars.
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