Boss of takeover target Direct Line wants time to turn around insurer
The Guardian: Mergers & Acquisitions
DECEMBER 1, 2024
The two companies – the UK’s biggest insurer, Aviva, and the Churchill owner, Direct Line, known for motor cover and its red phone on wheels mascot – are facing off in a takeover tussle that has sent the Direct Line share price soaring , amid speculation that Aviva could raise its offer or launch a hostile bid, or face a counterbid.
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