Automattic acquires relationship manager Clay to add an identity layer to online tools
TechCrunch: M&A
JUNE 12, 2025
Financial terms of the deal were not disclosed, but Clay had so far raised over $9 million in venture capital from investors like General Catalyst and Forerunner Ventures. The tool will continue to be supported and will later be integrated with other Automattic products, like Beeper. This group also includes Beeper and Gravatar.
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