Swedish Match: how not to behave when you are kissed on the dick by a rainbow
Bronte Capital
MAY 9, 2022
There are confirmed rumours that Swedish Match, a Swedish company focussed on oral nicotine delivery (snus, chewing tobacco and most importantly "modern oral") is in advanced merger talks with Philip Morris. I am furious. Swedish Match is about a ten percent position for my fund - and a core holding. We own about 1 percent of the company. The management lucked-in when they came up with what is in my opinion the best nicotine product ever invented and hence founded the whole category of "modern o
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