Why Thinking Like a Buyer is Critical When Selling Your Software Company
Software Equity Group
JANUARY 31, 2023
Many software entrepreneurs question the value of hiring an M&A advisor. As ambitious and challenge-oriented people, they feel capable of running a process themselves. They may think pitching their business to potential customers on a regular basis gives them the experience needed to win over buyers in an M&A process. However, this is typically not the case, as selling an entire software company is vastly different than selling a product or service to customers.
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