How Net Retention Impacts Valuation for Public Software Companies—and What Private Companies Can Learn
Software Equity Group
OCTOBER 22, 2024
In today’s economic climate, retention is everything: Software companies with Net Revenue Retention (NRR) rates above 120% are trading at a remarkable 63% premium over the market median. These factors make high-NRR companies attractive to investors and buyers, often resulting in higher valuation multiples.
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