Why Thinking Like a Buyer is Critical When Selling Your Software Company
Software Equity Group
JANUARY 31, 2023
Many software entrepreneurs question the value of hiring an M&A advisor. They may think pitching their business to potential customers on a regular basis gives them the experience needed to win over buyers in an M&A process. The merger and acquisition (M&A) process is complex, with multiple stakeholders, stages, and layers.
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